Advice for the mature or befuddled...
Showing posts with label Amazon. Show all posts
Showing posts with label Amazon. Show all posts

Thursday, March 20, 2014

Crowdfunding a Challenge For My Senior Set

"Please let me write you a check," Leah said. This was the third such plea I received from friends who got my email soliciting funds for my Kickstarter campaign. I'm using that crowdfunding platform to pay for the publishing and marketing of my upcoming memoir, "Green Nails, And Other Acts of Rebellion: Life After Loss."

"No, it doesn't work that way," I said to Leah. "First of all, I can't deposit your check in my bank and then contribute to my own campaign. Second, all donations on Kickstarter must go through Amazon with a credit card."

"I want to help," said Harriet, another of the group of refuseniks, "but I'm not going to put my personal information on the Internet."

"But if you're not part of the campaign," I said, "you won't get my updates. You won't know what's going on day-to-day."

"So, you'll call and tell me. What's the big deal?"

I tried a different tack. "You win prizes on Kickstarter. If you donate a certain amount, you get the new book as a reward. And, at different levels..."

"Who needs a prize?" she interrupted. "I'll send you a check for the Kick thing, and I'll still buy the damn book, in a bookstore, like a normal person. "

I dug in, patient as a parent trying to explain the birds-and-bees: "You see, Kickstarter works sort of like a matching grant. If I don't reach my campaign's funding goal, all of the money already in the pot disappears. I won't get anything."

"Listen, if you're such a smarty to write the book and do this crowd thing, you can figure out how to get my money in the pot."

Still pushing, I said: "How about we go on Skype and I'll walk you through the process? You use that to talk to your grandchildren, right? Or, I'll come over and we'll tackle the donation together."

"I'm sending a check," she said.

"Okay; just send the check." I felt guilty for the tussle, and for acting like a spoiled teen gifted a Ford for graduation rather than a Lexus. 

While my younger friends on Facebook had no problem viewing my Kickstarter announcement, clicking the link, and boosting my bottom line, members of my own age group (I'm 75) are balking. This creates a dilemma because my peers are my target audience.

My memoir is based is on my blogs, The Rookie Caregiver and The Rookie Widow. Through honest, humorous, and wry essays, I give readers a view of what everyday life is like when caring for a loved one with an incurable illness. In my case, my husband Tommy's affliction was a little-known dementia called Frontotemporal degeneration that eventually robbed him of speech.

When Tommy died November 2, 2012, my posts switched to the experiences of widowhood and my efforts - still honest and humorous - to forge a new life.

These universal themes - supporting a loved one with dementia, and demonstrating resilience  - should be appealing to those in my cohort. Surely they want to guarantee that my memoir sees life as a paperback and eBook.

But alas, some aspects of technology -- particularly crowdfunding -- appear to have sailed over the grey-haired heads of my contemporaries, and instead find them wedded to pen and checkbook.

I'll stop kvetching and bullying, and just be grateful for their support and generosity, and figure out a way to, um, launder their money into Kickstarter. (Let's keep it between ourselves. Okay?)



Tuesday, December 20, 2011

One-Man Band: How Apple helps this solo player keep up the rhythm


Although I don't simultaneously use my hands, feet, limbs, and various mechanical contraptions to play music, I do like the imagery of a one-man band to help explain how my Apple devices boost my ability to get a lot of stuff done no matter my locale.

First, let me define "stuff," lest you think I spend my time watching videos or playing Angry Birds, which by the way, I still haven't figured out how to do.

My stuff falls into three categories: work related, social media, and personal.

Let's start with the one that pays my bills and allows me to purchase the aforementioned Apples.

Work

Since Apple and Microsoft are rivals, Apple prefers that its users turn to its iWork suite of programs, rather than Office. I'm aware you can use Office for Mac, but if you have "drunk the Koolaid" - a reference to loyalists' adherence to all things Apple -- like me, you'll want to embrace the whole megillah.

If you do, you can draft a news release, feature story or pitch letter (that's my business) using the Pages word processing program on your desktop Mac. Then open iCloud on Safari or Firefox (my favorite browsers) and drag the file onto the iWork website. Miraculously, when you open Pages on your iPhone, iPod Touch, or iPad, your draft will appear right there.

The process is even easier on the mobile devices because when you create or edit that piece on your iPad (my preferred mobile), it automatically travels to iCloud; no dragging needed.

Now, before you interrupt to tell me Microsoft Word is demanded by your correspondents, let me put your mind at ease: While in Pages, you have the option to send documents as Word files. And you also can open documents that have been sent to you in Word by converting them to Pages.

So although Apple and Microsoft seem to turn their backs on one another, in truth, they swivel, shake hands, and play nice.

Social Media

While I have many friends who vow they'd never use Facebook and can't fathom why anyone would we interested in what they ate for dinner, those of us faithful to the site, feel otherwise, particularly if you're in Public Relations like I am.

Apple's mobile devices enable me to update Facebook (Twitter and LinkedIn, too) whenever I have a spare moment. Either through it's App or via its page on Safari, I can update or link while I'm waiting for any number of tardy appointments, spouse pickups, or during TV commercials.

Personal

Because I check my email on my iPhone or iPad, I'm alerted to upcoming bills or sales at my favorite shops. I did all of my holiday shopping online (Zappos, J. Crew, Amazon, Harry Potter merchandise) prone on my couch. Believe me, I wanted to do all of this gift buying at local stores, but $10 shipping fees discouraged me. Be assured, if the item is staying in the city, I buy local, small business all the way.

Go for a test drive.

If you're still not persuaded Apple can help you perform like a one-man band, take a test drive at one of their brick-and-mortar stores. Also, sit in on the free workshops offered at all locations. Once equipped with your own rhythm section, play on!